Kenya in Numbers
Kenya online, in data
The latest figures on who is connected, how they pay and where they spend their attention. Updated 30 Oct 2026.
23.4MKenyans onlineOct 2025 · DataReportal
40.5%of the populationOct 2025 · DataReportal
51.4Mmobile-money subscriptionsDec 2025 · Communications Authority
14.6 GBmobile data per user, monthlyDec 2025 · Communications Authority
TikTok and Facebook reach the most Kenyans
Advertising reach by platform, millions of people, late 2025
Source: DataReportal, Digital 2026: Kenya. Advertising reach is not the same as unique users, and platforms count differently, so compare with care.
Kenya's digital economy, end of 2025
| Measure | March 2025 | December 2025 |
|---|---|---|
| Mobile-money subscriptions | 45.4 million | 51.4 million |
| Smartphones in use | 42.3 million | 48.7 million |
| 4G subscriptions | 36.3 million | 44.2 million |
| 5G subscriptions | 1.18 million | 1.74 million |
| Home (fixed) internet subscriptions | 1.86 million | 2.46 million |
| Mobile data per broadband user | 13.0 GB a month | 14.6 GB a month |
Source: Communications Authority of Kenya quarterly reports, summarised by Tech-ish. Subscriptions count SIMs and devices, not people.
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